People ask us, “Why ‘Jupiter Moon?’”
We love whimsy and analogies, and in our dreaming about what our small business venture should be, we realized that our search for something bigger than ourselves very much aligned with the human need to explore beyond the known…to find meaning and purpose in life. The parallel of our journey to space exploration suddenly became obvious and perfect.
Ice cream itself is also all about dreaming and exploration, but it’s also much, much more than that. It’s about the memories we share. It’s about the smiles those bring. It’s about the connection that creates. It’s about all those things.